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The Benefits Of Google AdWords For Businesses

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When it comes to digital marketing, a lot of business owners are put off by the fact that it typically does not start showing results instantly. You have to spend money and do a lot of waiting while you slowly climb in the ranks with search engine optimization and you need to build your social media profiles from nothing.

This wait can be a major factor that holds a lot of business owners, product creators, and service providers from taking advantage of online marketing. Fortunately there are other ways to get in front of your target market extremely quickly. Here are a few benefits that you will experience with AdWords campaign management from a Google AdWords certified manager.

google-adwords-101-feature-300x109Get Instant Results

One of the most appealing aspects of AdWords is that as soon as you start your campaign you start receiving new traffic, generating new leads, and even begin making new sales. While SEO is extremely important, it takes time; AdWords instantly places you at the top of search engines as soon as you start your campaign.

Easily Measure ROI

A Google AdWords certified campaign manager will always be able to calculate ROI and maximize your investment as the campaign continues. Instead of targeting keywords that are not generating sales or leads, your AdWords campaign management provider will be able to streamline your keywords so you are only paying for search terms that get you results.

Complete Budget Control

A very important aspect of Google AdWords is that you control exactly how much you want to spend on a campaign. Whether you have $5, $50, or $5,000 to spend per day, AdWords lets you control everything. That means no hidden costs to you at the end of the month.

Low Cost Of Entry

Unlike a print ad, for example, where you have to spend hundreds of dollars and run your ad for a set length of time, you can get started with Google AdWords and test keywords for just a few dollars. As a small business owner you may not have tens of thousands of dollars to start your AdWords campaigns and that is fine. A Google AdWords certified campaign manager can work with you on small budgets to get you started and easily increase your ad spend as your business grows.

Additional Benefits

Instantly appearing at the top of search results has a lot of obvious advantages: you generate a lot of traffic to your website and this traffic can convert into leads, sales, and ultimately more revenue for your business. There are other advantages to using AdWords that most people do not realize.

As a small business owner, you will appear in the same areas that larger, corporate companies may also appear. That adds a level of perceived authority and value to your business. You also increase brand awareness just by simply appearing in the search engine results pages – it helps get your name out there. With AdWords you only pay when someone actually clicks on your website.

adwords-certified-300x186Using Professional AdWords Campaign Management Is Important

While AdWords is an extremely effective platform for increasing traffic to your website, it is also complicated. A Google AdWords certified manager knows every aspect of the AdWords platform, from choosing correct keywords and analyzing real-time result data to ROI tracking and performance streamlining. Ultimately this means you are able to target the right keywords for your audience without wasting time and money on the ones that will not perform well.

If you are ready to instantly begin generating traffic to your website, get in touch with Digital Presence Solutions today. We are Google AdWords certified and know exactly what it takes to create the most effective, results-oriented AdWords campaigns possible for your business.

SEO Awareness: How Well Do People Know This “Simple” Online Marketing Technique?

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You have heard about Search Engine Optimization (SEO) and just how important it is for your business. The concept of ranking higher in the search engines has been around for a long time, but the simple truth is that many business owners—even internet marketers—do not understand it completely. With so many varying sources and misinformation around the internet, there are many misconceptions about how SEO works and how you can rank higher in GoogleTM, BingTM, and other search engines.

MYTH: High rankings can be achieved quickly if you pay enough.

As a business owner it is easy to have the mindset that if you simply pay more for a service you can expect quicker, better results. What many internet marketers and business owners do not realize is that search engine optimization takes time. There is no magic system you can use to instantly skyrocket your rankings to the top of the search engines and expect to stay there.

An interesting blog post by SitePoint highlights this fact and emphasizes realistic goal setting when hiring any type of SEO consultant. If you believe that simply hiring someone to do SEO for you is going to result in instant rankings at the top of the search engine result pages, you are going to be let down in the end. With hundreds of search factors and thousands of competing businesses, SEO is a very dynamic process.

Truth: There is no one size fits all in SEO.  A separate strategy has to be well thought through and planned out for each individual campaign.  Following-through the strategies laid out is crucial to achieve the best results .

seo-300x225MYTH: If you pay for SEO services once, you are finished.

Another common mistake business owners make is to assume that if they pay for search engine optimization services one time, they are finished. In reality, the opposite is true. In such a dynamic field like search engine optimization, algorithms by search engines are constantly being changed and updated. Here is a great post by HubSpot product marketer Meghan Keaney Anderson on the dynamics of search engines. As a result, you need to constantly be improving and maintaining your rankings.

Even if you see significant improvements after a single SEO campaign, those results are not guaranteed to stick. As your competitors continue to take advantage of SEO and search engines add new updates to their algorithm, maintenance is crucial.

Truth:  Instead of thinking of Search Engine Optimization as a single process that can be done overnight, SEO needs to be thought of as a constant necessity to increase and hold rankings in the search engines.

MYTH: Using a guaranteed service is the best way to achieve rankings or you should get your money back.

Guarantees in search engine optimization are always a very important thing to look at. SEO is constantly changing and rankings fluctuate on a constant basis. The harsh reality is that there is simply no way any SEO service provider can guarantee top rankings within a specific time frame. If a company says they will get you to rank 1 in 30 days or your money back – stay away.

The way SEO works means constant additions and changes to your website need to be done. From concrete variables such as high quality content creation and copywriting to link building and submission to the intangible things like keyword research, on-site optimization, and competitor analysis a lot of work goes into ranking a website at the top of the search engines. By thinking you should be ranking in a certain position within a certain timeframe or you deserve your money back, you discount the work that must be done to catalyze ranking increase. In fact, giving up on an SEO campaign too soon and demanding a refund can leave the campaign in shambles and actually hurt your rankings later on down the line.

Sticking with a qualified, professional SEO provider until you get the results you are looking for takes patience and an understanding of how SEO works. Giving up too soon can lead to a lot of problems.

Truth: Top ranking guarantee within a specific time frame is not possible in SEO and ceasing without giving the campaign ample time can ultimately leave you worse in the rankings.  However, sticking with the right SEO provider will certainly improve website visibility and traffic over time.

Why Is Reputation Management and Building Trust So Important?

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What Is Reputation Management?

Online-marketing-reputation-management-300x158As a business owner, you work extremely hard every day to provide the best product or service you can for your customers. You strive to provide value with every sale, you go the extra mile in customer service – but suddenly the calls and sales stop seemingly out of the blue.

The truth is, this happens to many businesses every day and the reason is simple: a few negative reviews have shown up online about the business and it has put the reliability and credibility of the business in doubt. As a result the business is losing customers and generating less revenue. Fortunately, though, you can find a digital marketing agency in Sydney that offers reputation management to take care of the problem.

What exactly is reputation management?

Reputation management is the process of putting your business profile in the most positive light possible when users see you online. This means having high ratings and reviews, no negative articles on the front page of search engines, and ultimately building trust back into your online presence.

According to a Nielsen Global Trust survey, 7 out of every 10 buyers trust online reviews, even anonymous ones, and weigh those reviews in purchasing decisions. Your local reputation is one of the most important factors your buyers consider before making a purchase.

Without reputation management, your SEO company could drive thousands of new prospects to your online presence but your negative reviews could be preventing those prospects from converting. Getting Reputation Management in Sydney will help amplify any other marketing channels your digital agency is currently working on (from SEO and social media management to PPC campaigns).

Proper Reputation Management in Sydney is Crucial

One of the most important things to remember about reputation management in Sydney is that it must be done correctly with ‘white hat’ methods. Creating fake reviews to bolster your online presence puts you in precarious legal situations and will ultimately be uncovered, leaving your reputation in a worse situation than it was.

When hiring a digital agency or SEO company in Sydney, make sure they not only have the SEO talent to rank positive reviews and articles at the top of the search engines, be certain that they only use real, verifiable testimonials and reviews to increase your ratings.

Need Reputation Management for your company?

At Digital Presence Solutions we have over 20 years of combined experience in SEO, digital marketing, and reputation management. We take all of our clients business as serious as if they were our own and use cutting edge technology and industry best-prices to not only push negative information about your company off the first pages of search engines, but increase your ratings and online reputation. If you want to keep your company’s reputation as high as possible and establish long-lasting trust with your prospects, contact us today!