The Power Of Social Media

social media iconsSocial media is one of the powerful tools used by online marketing agencies to attract targeted audience. It has changed the landscape of marketing by allowing businesses showcase their products or services to a large number of people regardless of their location. The power of social media for small businesses and online marketing agencies offers loads of benefits. They can be used to keep your customers updated on the latest additions to your business.  Using social media for marketing purposes enables small business and companies reach out to more customers. With a strong social media marketing plan, you can tap into customers’ interests only when used effectively and correctly.

The traditional method of internet marketing such as the Google Pay Per Click campaign, helps take your business closer to your target audience by ranking your sites high in search engine, but they are no longer considered highly effective in attracting potential customers. Social media does not only bring remarkable success to your business but also offers a high rate of return to your investment. If implemented properly, you will definitely get the kind of success you desire.


Facebook is one of the most popular social media sites, allowing you connect to millions of people around the world. It is also believed to have the highest number of users. Almost everyone, including young and old, have a Facebook account. There is no better place to advertise your products or services than Facebook. With its new business page format, having a Facebook Business Fan Page can be likened to having a website of your own.


Twitter is an effective social media marketing tool that allows people broadcast their updates and interact with other users across the world. You can follow hundreds of thousands of people with similar interests, while you expect lots of followers in return. With twitter, you can communicate directly to your customers and followers


Considered a highly professional social media marketing sites, LinkedIn allows users connect with people, business and others in similar fields. You meet and interact with like-minded individuals, and advertise your business with a well-developed profile

One of the greatest benefits of social media sites is that they are free to join. Advertising your business, products or services offers you the chance to reach a large number of targeted audience anywhere in the world better than any traditional form of marketing. Whether you are saving for retirement or building a long lasting financial legacy, the best way of achieving your aim is by leveraging the power of social media.

How To Benefit From A Facebook Page

facebook likeFacebook is one of the most popular social media sites, allowing users connect to millions of people around the world. It is also believed to have the highest number of users when compared to other social forums. An estimated number of 25 million small businesses are using Facebook to improve communication and build relationships with potential clients. By now, new and existing business are aware of the many benefits of having a Facebook Page. From millions of users to the variety of tools, Facebook has turned out to be one of the most effective online marketing tools for advertising your business. Facebook helps consumers find a lasting solution to their needs. It also offers a platform where online business owners can easily find their client.  With a reliable, efficient digital agency in Sydney, small businesses and companies will be able to engage with specific target markets on Facebook at the height of their interest.


Peer Referrals

One of the most effective ways of reaching new customers is by word-of-mouth recommendations. However, peer recommendations have taken a new dimension as they are not only happening through face-to-face interactions but now practiced online. Social media sites have greatly benefited small businesses because users can give feedback on the quality of products or service rendered and also share recommendations. Peer referrals is a great way of increasing your customer base quickly.

Social Visibility

Having to update your Facebook page regularly with latest happenings increases visibility. Whenever someone shares, comments or likes your posts, it show up in their friend news feeds. Daily interactions increases your chance of reaching out to potential clients.

Advanced Search Feature

Online marketing tool such as Facebook offers users the chance to find exactly what they are looking for. With its advanced search feature, consumers have easy access to a more personalized service. Amongst these features is the Facebook Graph Search as it allows users find answers to their questions using relevant keywords. Regular updates and posts on your Facebook Page offer more opportunities of getting discovered through its advanced search tool such as Facebook Graph Search.

Mobile Search

Asides Facebook Graph Search, Facebook also offers a platform where mobile users can easily find new and existing businesses regardless of their location. One of the advanced search tool for mobile users is the Facebook Nearby. This mobile search tool allows users browse business categories, access a business Facebook Page and find specific places nearby on their mobile device.

3 Basic Digital Marketing Techniques To Consider

New websites and businesses don’t just get traffic and sales on their own without any kind of promotion. The process of building a strong online presence in order to receive steady traffic requires proper digital marketing techniques that can expand your businesses name and gain increased notoriety. While the majority of large businesses may spend thousands of dollars each month on their digital marketing campaigns, newer websites and smaller businesses can still obtain good quality traffic without needing a huge budget. In fact, there are all kinds of methods you can use to market your website. Check out three of the most basic digital marketing methods that you should consider.

Social Media Marketing – Social networks have become extremely popular among internet users all across the world and most people these days have accounts on websites like Facebook, Twitter, and Instagram. Having constant access to all of these users in one central location makes these social media websites the perfect place to do some online marketing! Websites like Facebook and LinkedIn have user created groups for just about any industry you could think of. It’s absolutely free to join these groups and once you’ve joined you’ll have the power to post new content to them anytime you want.

Forums and Message Boards – These days, you can find popular forums and discussion boards online for almost all niches. For example, if you’re an insurance agent, you can search for forums that are dedicated to car and truck lovers. If you happen to sell web design services, you can search and quickly find lots of message boards dedicated to webmasters and internet marketers. By joining and participating in a forum relevant to your industry, it gives you the ability to promote your website using the forum signature option. Forum signatures are displayed below each post you make and will also let you link back to your website. By making more posts and participating in more discussions, your signature will show up more often and be seen by more people.

Email Marketing – Marketing via email subscription is one of the oldest methods around. Although things in technology may change regularly with the invention of social networks and mobile browsing, email has always remained the same. By implementing a newsletter feature into your website it lets incoming visitors provide you with their name and email. You can offer to send a free monthly newsletter where you provide them with emails to help resolve some of the common problems people in your industry might have. Along with that, you can also use these emails to pitch and announce new products, services and whatever else your business or website has to offer.

At Digital Presence Solutions, we can help boost your website traffic by using combinations of more advanced and proven online marketing techniques.  Contact us now to get started!