New websites and businesses don’t just get traffic and sales on their own without any kind of promotion. The process of building a strong online presence in order to receive steady traffic requires proper digital marketing techniques that can expand your businesses name and gain increased notoriety. While the majority of large businesses may spend thousands of dollars each month on their digital marketing campaigns, newer websites and smaller businesses can still obtain good quality traffic without needing a huge budget. In fact, there are all kinds of methods you can use to market your website. Check out three of the most basic digital marketing methods that you should consider.
Social Media Marketing – Social networks have become extremely popular among internet users all across the world and most people these days have accounts on websites like Facebook, Twitter, and Instagram. Having constant access to all of these users in one central location makes these social media websites the perfect place to do some online marketing! Websites like Facebook and LinkedIn have user created groups for just about any industry you could think of. It’s absolutely free to join these groups and once you’ve joined you’ll have the power to post new content to them anytime you want.
Forums and Message Boards – These days, you can find popular forums and discussion boards online for almost all niches. For example, if you’re an insurance agent, you can search for forums that are dedicated to car and truck lovers. If you happen to sell web design services, you can search and quickly find lots of message boards dedicated to webmasters and internet marketers. By joining and participating in a forum relevant to your industry, it gives you the ability to promote your website using the forum signature option. Forum signatures are displayed below each post you make and will also let you link back to your website. By making more posts and participating in more discussions, your signature will show up more often and be seen by more people.
Email Marketing – Marketing via email subscription is one of the oldest methods around. Although things in technology may change regularly with the invention of social networks and mobile browsing, email has always remained the same. By implementing a newsletter feature into your website it lets incoming visitors provide you with their name and email. You can offer to send a free monthly newsletter where you provide them with emails to help resolve some of the common problems people in your industry might have. Along with that, you can also use these emails to pitch and announce new products, services and whatever else your business or website has to offer.
At Digital Presence Solutions, we can help boost your website traffic by using combinations of more advanced and proven online marketing techniques. Contact us now to get started!