How To Benefit From A Facebook Page

Posted on September 4, 2015September 9, 2015 by admin

Facebook is one of the most popular social media sites, allowing users connect to millions of people around the world. It is also believed to have the highest number of users when compared to other social forums. An estimated number of 25 million small businesses are using Facebook to improve communication and build relationships with potential clients. By now, new and existing business are aware of the many benefits of having a Facebook Page. From millions of users to the variety of tools, Facebook has turned out to be one of the most effective online marketing tools for advertising your business. Facebook helps consumers find a lasting solution to their needs. It also offers a platform where online business owners can easily find their client. With a reliable, efficient digital agency in Sydney, small businesses and companies will be able to engage with specific target markets on Facebook at the height of their interest.

BENEFITS OF A FACEBOOK PAGE

Peer Referrals

One of the most effective ways of reaching new customers is by word-of-mouth recommendations. However, peer recommendations have taken a new dimension as they are not only happening through face-to-face interactions but now practiced online. Social media sites have greatly benefited small businesses because users can give feedback on the quality of products or service rendered and also share recommendations. Peer referrals is a great way of increasing your customer base quickly.

Social Visibility

Having to update your Facebook page regularly with latest happenings increases visibility. Whenever someone shares, comments or likes your posts, it show up in their friend news feeds. Daily interactions increases your chance of reaching out to potential clients.

Advanced Search Feature

Online marketing tool such as Facebook offers users the chance to find exactly what they are looking for. With its advanced search feature, consumers have easy access to a more personalized service. Amongst these features is the Facebook Graph Search as it allows users find answers to their questions using relevant keywords. Regular updates and posts on your Facebook Page offer more opportunities of getting discovered through its advanced search tool such as Facebook Graph Search.

Mobile Search

Asides Facebook Graph Search, Facebook also offers a platform where mobile users can easily find new and existing businesses regardless of their location. One of the advanced search tool for mobile users is the Facebook Nearby. This mobile search tool allows users browse business categories, access a business Facebook Page and find specific places nearby on their mobile device.

3 Basic Digital Marketing Techniques To Consider

Posted on July 31, 2015August 4, 2015 by admin

New websites and businesses don’t just get traffic and sales on their own without any kind of promotion. The process of building a strong online presence in order to receive steady traffic requires proper digital marketing techniques that can expand your businesses name and gain increased notoriety. While the majority of large businesses may spend thousands of dollars each month on their digital marketing campaigns, newer websites and smaller businesses can still obtain good quality traffic without needing a huge budget. In fact, there are all kinds of methods you can use to market your website. Check out three of the most basic digital marketing methods that you should consider.

Social Media Marketing – Social networks have become extremely popular among internet users all across the world and most people these days have accounts on websites like Facebook, Twitter, and Instagram. Having constant access to all of these users in one central location makes these social media websites the perfect place to do some online marketing! Websites like Facebook and LinkedIn have user created groups for just about any industry you could think of. It’s absolutely free to join these groups and once you’ve joined you’ll have the power to post new content to them anytime you want.

Forums and Message Boards – These days, you can find popular forums and discussion boards online for almost all niches. For example, if you’re an insurance agent, you can search for forums that are dedicated to car and truck lovers. If you happen to sell web design services, you can search and quickly find lots of message boards dedicated to webmasters and internet marketers. By joining and participating in a forum relevant to your industry, it gives you the ability to promote your website using the forum signature option. Forum signatures are displayed below each post you make and will also let you link back to your website. By making more posts and participating in more discussions, your signature will show up more often and be seen by more people.

Email Marketing – Marketing via email subscription is one of the oldest methods around. Although things in technology may change regularly with the invention of social networks and mobile browsing, email has always remained the same. By implementing a newsletter feature into your website it lets incoming visitors provide you with their name and email. You can offer to send a free monthly newsletter where you provide them with emails to help resolve some of the common problems people in your industry might have. Along with that, you can also use these emails to pitch and announce new products, services and whatever else your business or website has to offer.

At Digital Presence Solutions, we can help boost your website traffic by using combinations of more advanced and proven online marketing techniques. Contact us now to get started!

3 Ways To Keep Your SEO Clients – And Keep Them Happy

Posted on July 30, 2015July 30, 2015 by admin

Forget everything you’ve learned about running a successful SEO business. If you want to know the real secret to a SEO firm’s success, listen to what we have to say.

The SEO industry is a volatile place and no one knows this better than SEO firms. In order for SEO firms to be successful, their clients have to be successful. This caveat is a double edged sword for SEO firms. Aside from fantastic SEO campaigns, word of mouth advertising can also make – or break – a business.

If your clients are happy, they’re going to tell everyone about you. If your clients aren’t happy, they’re still going to tell everyone about you.

Happy clients.

That’s….the secret to a successful SEO firm.

So now that you know the big secret about keeping clients happy, how do you achieve that goal?

We’re going to tell you how to do that, too – in three easy steps.

Use the client’s goals as both the starting point and the ending point for SEO campaigns.

Unless you know what your clients are trying to accomplish, you will never be able to satisfy them. Before doing any SEO campaign planning, take the time to find out what’s important to your client and what they want the end result of their SEO efforts to be. Find out how their business works, how their traffic is responding to their current campaign and which online marketing factors have worked best (or worst) for them in the past. Having this information provides a better understanding of what your client expects from you and which SEO methods would be most beneficial to their brand. Communication is vital – remember that!

Take a multifaceted approach to your SEO campaigns.

Experienced SEO firms know that it’s foolish to rely on one or two avenues for improving traffic and increasing conversion rates. Not only is it foolish, it’s not (usually) what your clients are paying you to do. The Internet is a vast marketplace with billions of users – and each one of those is a potential lead for your client. To give your client the best exposure for their brand and the best ROI, tap into every available marketing channel you can find. If you bring business to your client, your client will continue bringing business to you.

Show them what they’re getting for their money.

When you’re consulting with a client for the first time, it’s easy to persuade them to invest in your services by telling them all the fantastic things your firm can do for their brand. However, once you get a month or two down the road, your clients are going to want proof that you’re delivering everything you promised them. And rightly so. Creating custom reports based on their website analytics is a great way to show your clients their ROI. However, you have to be careful to break down the technical jargon in a way they can understand. Ultimately, the information the majority of SEO clients are going to want is 1) how many people did your firm bring to my website and 2) how much money did I make. Be very careful though, when generating these reports. You want to be upfront, open and honest with your clients about their situation. Show them what you can fix, show them what’s working and show them how committed you are to their success. The keyword here is show….very important.

The best rule of thumb you can use to keep your SEO clients happy is that all-important “Golden Rule” you learned way back in grade school.

Treat them the way you would want to be treated.

Or in this case, be the kind of SEO firm you would want to hire.