How To Pick The Right SEO Provider

SEO ProviderWith so many SEO providers lurking in every nook and corner of the Internet – and the majority of them promising you the stars and the moon – you would think that you would be spoilt for choice, right? However, in reality, that’s not the case. Of all the SEO providers in the market, only a small percentage will actually be able to walk their talk and deliver on their promises. Understandably, it’s hard to separate the wheat from the chaff, often putting you on the fence regarding which provider to choose for your business. Doing your due diligence and adopting a cautious “SEO buyer beware” approach can undoubtedly save you both your time as well as your precious money when shopping around for an SEO provider. The following are some things to look out for so that you can make sure that the SEO provider you finally select is one that puts their money where their mouth is.

  1. Adaptability to all business sizes – No matter how big a business is or how many pages a website contains, an efficient SEO company should be capable of catering to it. So, whether your website contains one page or one thousand, the SEO company should be ready to serve you.
  2. Improvement of Page Rank – A good SEO provider does a detailed site analysis and then focuses on ways to improve a website’s Page Rank and Search Engine Positioning.
  3. Keyword optimization – Analyzing and optimizing keywords forms the very foundation of effective SEO efforts.
  4. Linking techniques – How does the SEO company go about implementing both one-way and reciprocal linking strategies? It must be able to minutely analyze your website’s linking structure and know how to improve it.
  5. Good communication – This refers to receiving both prompt customer care as well as regular updates. When you need answers and support, response time is paramount. Look for a company with a good track record and good reviews regarding this. You should also receive detailed reports on your website’s performance.
  6. Economical service with value for money – Choose a company with competitive pricing. You don’t want to shell out a fortune for the same service you can get elsewhere for less.

A little research goes a long way in ensuring that you start off on the right foot to make your online business a success. Follow these surefire tips and you will be good to go!

SEO BEST PRACTICE: A Guide to Successful SEO Campaigns

SEO-Best-PracticeIt is no secret that the right kind of SEO campaign can catapult your company’s growth trajectory to an entirely different level altogether. It can benefit not only online businesses, but all businesses by and large. This is because more and more people are using the internet to find answers to all of their questions and this, undoubtedly, is where SEO shines. Although the specific SEO campaign that works for one particular business may differ from what works for another, there are common fundamentals that all successful SEO campaigns share and, thus, a common thread binds them all together. Choosing the right SEO company is a critical step in this process, because the SEO servicesand strategies that are employed must necessarily be adequately customized to the specific needs of each individual business.

Let’s take a look at how a successful SEO campaign benefits a business:

  • It helps you tap new markets. Since an optimized website is more compatible with mobile and tablet devices, more visitors can access your website more easily and more often. This helps to achieve higher conversion rates as well.
  • It helps you gain top positions on SERPs for the terms related to your business. The better rankings consequently lead to higher brand awareness.
  • It enhances social media exposure and vice versa. SEO and social media go hand in hand, because people are more inclined to hit the Like or +1 button if a website is higher ranked. This boosts your traffic as well.
  • It helps you skyrocket your income. You continue to get traffic 24×7 and generate sales online, even after your physical office closes for the day.

Today, there exist many parallels between an SEO campaign and an Internet marketing campaign. Apart from just achieving good rankings in search engines, driving traffic to a website from a variety of sources (including, but not limited to, social media, mobile, email, and pay per click campaigns) has nowadays become a common objective, which makes the process go a step beyond conventional SEO work. The goal is to pervade the market in an all-inclusive manner.

So, how can you go about building a successful SEO campaign? Well, it is not as difficult as you would think. Analyzing the SEO services of any top SEO company, you will discover that you just need to make sure your company’s SEO campaign conforms to the following key steps and this will guarantee success every time.

Step 1: Evaluate Your Current Setup

First and foremost, you need to evaluate your existing website structure which includes your website platform, website design, and traffic sources. If the website is using an outdated platform, migrating to a more modern one like WordPress (which is inherently faster, more secure, more flexible, and easier to optimize) is advisable.

Design is the very first thing people notice when they visit your site. Rich, intuitive UI that are user friendly and easy to understand, use of the latest relevant technologies including HTML5 and CSS3, less dense text with more graphics/photos/videos, impressive landing pages, and minimal loading times are preferable requirements to meet.

Analyze your Google Analytics report to determine where your website’s traffic is coming from currently – if it is organic traffic (coming from Google and other search engines) or it is coming from other sources.

Step 2: Do an SEO Audit

This will examine aspects like search volume, top organic keywords, competing sites, SERPs technical factors (such as canonical issues), content, authority, and social media presence. The results of this audit will glaringly expose areas in need of improvement and will pretty much define the path you will need to take.

Step 3: Optimize Your Website

An optimized website is an absolutely essential requirement that needs to be adhered to in order to adequately reap the benefits of SEO. Core optimization factors make a difference in how Google’s algorithm factors view your site. Considerations like running the entire site with WWW or without it, unique Titles and Meta Descriptions for each page, image and heading tags, consistent URL naming conventions, minimal load time, reducing your bounce rate, and using can help in the optimization process.

Step 4: Do Keyword Research

Effective keywords are the hallmark of a successful SEO campaign. This is why keyword research analysis is so important. You can use the Google Keyword tool to look for the maximum number of related keywords that you can. These, in turn, must be integrated into your content. You can obtain crucial information about how your website fares in Google Search (which keywords generate traffic and the position of each keyword in the search results) by using the search queries report of the Google webmaster tools. The suggestions you get as you type when searching for something on Google is a good clue to what people are searching for.

Step 5: Focus Your Content

Good content will drive your website in itself, as people will be more inclined to share it on social media. This has the effect of promoting your website without you having to do anything extra on your part. Visual content is just as important as written content. Developing a suitable content strategy involves not only writing content, but also marketing it as well.

Step 6: Create Social Media Connections

The social media ecosystem comprises of Facebook, Twitter, and other such channels. How your website is faring in these channels depends on how many likes, fans, followers, etc. it garners. This, in turn, is influenced by the quality of your content. So, if you believe your social media marketing techniques are up to the mark but still don’t see results, your content is probably lacking. When people share your content, it is a clear indication that you are doing something right because it is being accepted and promoted by them.

Step 7: Do a Competitor Analysis

Be alert as to what kinds of products and services your on-line competitors provide so that you can adjust your strategies and long term plans around that information. Although you should be more focused on your own business rather than your competitors’, it is always a good idea to be aware of what’s transpiring around you.

Step 8: Make Efforts to Reach Out

Just like you have to develop your relationships in the offline world, you have to do the same on the Internet. Making friends in your niche and being part of networks can increase the credibility of your website and this will result in better rankings and more traffic.

Blogs are also an integral part of any successful SEO campaign because they naturally attract links from external sites while also serving as a convenient place to link to your own product and service pages. This increases the probability of these pages showing up in the search results. You also get to build a loyal audience of visitors with whom you can interact, which positively influences both sales as well as consumer loyalty.

All through the above steps, remember that it is vital to set monthly targets and strive to meet them.

As you can see, a successful SEO campaign can be the key to unlocking the potential of your business and can provide a major impetus to your company’s growth. Digital Presence Solutions Pty Ltd offers all of the above services and more, guaranteeing to deliver a highly effective and powerful SEO campaign tailored to your business’ needs each and every time.

Essential Skills That Your SEO Provider Must Have

Marketing involves continuous development of campaign materials about the services and products being offered. However identifying the best SEO provider is important to dive the traffic of your website effectively. Search engine optimization enhances that ranking of your website by the top search engines such as the Google, Bing and Yahoo. When your business website gains high ranking in these platforms, it gets exposed to multitude of the internet users across the world. This directs many web visitors into your site hence great sales as they get to know what you have to offer. Here are the marketing skills necessary to find best SEO provider.

Technology know howSEO Search Engine Optimization, Ranking algorithm

Technological skills are essential in finding the best SEO provider. Tech savvy makes it possible for one to effectively launch promotional campaigns through various platforms such as the social media like through the Facebook, Twitter or email marketing. These campaigns should be done in different formats that make the information accessible to target customers. In addition, appropriate keywords should be used in the marketing texts to allow ranking by the search engines.  These marketing strategies require individual to have technological skills essential in operating the current software that helps in research for keywords that are likely to provide high ranking among others.

In addition, SEO professionals’ with deep understanding of software algorithm allows them cope with the dynamic nature of search engines by crafting strategies that would respond to the current algorithms.

Creative skills

Creativity skills are essential in marketing by SEO provider. These are skills that make the marketing campaigns of the brands of products and service unique hence standing out in the saturated market with similar brands. Remember that the aim of marketing is to make your brands known globally. This is made possible by preparing the campaigns in varying formats. A creative SEO provider prepared unique videos and audio files as well as text format of the same using the specific keywords. This makes the information about the brands accessible to a multitude of internet users regardless of individual differences while enhancing the SEO of the website.

Great interpersonal skills

Interpersonal skills are essential in every marketing field. This is the ability to communicate the intended message effectively to the target audience. In order to find the best SEO provider it is important to check on their interpersonal skills. The way the SEO provider communicates the information about the brands being traded in your business determines whether it will attract customers or not. Interpersonal skills help the marketer to woo web visitors convincing them that they need to order for your products and services. Interpersonal skills that the SEO provider need to have for effective marketing include the proper tone used in both audio and text marketing files, ability to communicate at the level that the target audience can understand and use of convincing language that gives people a reason to visit your business.

Market research skills

Marketing research skills helps one in keeping track with the current trends in the market. Online market is dynamic with trends changing swiftly hence market research should be carried out constantly. This helps in coming up with strategic marketing campaign plans. In order to find best SEO provider, you need to pick on the one with marketing research skills.

So, make sure to find the above skills before choosing SEO professional. It is your business; choose only the best SEO Company who can deliver exceptional results!