It is no secret that the right kind of SEO campaign can catapult your company’s growth trajectory to an entirely different level altogether. It can benefit not only online businesses, but all businesses by and large. This is because more and more people are using the internet to find answers to all of their questions and this, undoubtedly, is where SEO shines. Although the specific SEO campaign that works for one particular business may differ from what works for another, there are common fundamentals that all successful SEO campaigns share and, thus, a common thread binds them all together. Choosing the right SEO company is a critical step in this process, because the SEO servicesand strategies that are employed must necessarily be adequately customized to the specific needs of each individual business.
Let’s take a look at how a successful SEO campaign benefits a business:
- It helps you tap new markets. Since an optimized website is more compatible with mobile and tablet devices, more visitors can access your website more easily and more often. This helps to achieve higher conversion rates as well.
- It helps you gain top positions on SERPs for the terms related to your business. The better rankings consequently lead to higher brand awareness.
- It enhances social media exposure and vice versa. SEO and social media go hand in hand, because people are more inclined to hit the Like or +1 button if a website is higher ranked. This boosts your traffic as well.
- It helps you skyrocket your income. You continue to get traffic 24×7 and generate sales online, even after your physical office closes for the day.
Today, there exist many parallels between an SEO campaign and an Internet marketing campaign. Apart from just achieving good rankings in search engines, driving traffic to a website from a variety of sources (including, but not limited to, social media, mobile, email, and pay per click campaigns) has nowadays become a common objective, which makes the process go a step beyond conventional SEO work. The goal is to pervade the market in an all-inclusive manner.
So, how can you go about building a successful SEO campaign? Well, it is not as difficult as you would think. Analyzing the SEO services of any top SEO company, you will discover that you just need to make sure your company’s SEO campaign conforms to the following key steps and this will guarantee success every time.
Step 1: Evaluate Your Current Setup
First and foremost, you need to evaluate your existing website structure which includes your website platform, website design, and traffic sources. If the website is using an outdated platform, migrating to a more modern one like WordPress (which is inherently faster, more secure, more flexible, and easier to optimize) is advisable.
Design is the very first thing people notice when they visit your site. Rich, intuitive UI that are user friendly and easy to understand, use of the latest relevant technologies including HTML5 and CSS3, less dense text with more graphics/photos/videos, impressive landing pages, and minimal loading times are preferable requirements to meet.
Analyze your Google Analytics report to determine where your website’s traffic is coming from currently – if it is organic traffic (coming from Google and other search engines) or it is coming from other sources.
Step 2: Do an SEO Audit
This will examine aspects like search volume, top organic keywords, competing sites, SERPs technical factors (such as canonical issues), content, authority, and social media presence. The results of this audit will glaringly expose areas in need of improvement and will pretty much define the path you will need to take.
Step 3: Optimize Your Website
An optimized website is an absolutely essential requirement that needs to be adhered to in order to adequately reap the benefits of SEO. Core optimization factors make a difference in how Google’s algorithm factors view your site. Considerations like running the entire site with WWW or without it, unique Titles and Meta Descriptions for each page, image and heading tags, consistent URL naming conventions, minimal load time, reducing your bounce rate, and using Schema.org can help in the optimization process.
Step 4: Do Keyword Research
Effective keywords are the hallmark of a successful SEO campaign. This is why keyword research analysis is so important. You can use the Google Keyword tool to look for the maximum number of related keywords that you can. These, in turn, must be integrated into your content. You can obtain crucial information about how your website fares in Google Search (which keywords generate traffic and the position of each keyword in the search results) by using the search queries report of the Google webmaster tools. The suggestions you get as you type when searching for something on Google is a good clue to what people are searching for.
Step 5: Focus Your Content
Good content will drive your website in itself, as people will be more inclined to share it on social media. This has the effect of promoting your website without you having to do anything extra on your part. Visual content is just as important as written content. Developing a suitable content strategy involves not only writing content, but also marketing it as well.
Step 6: Create Social Media Connections
The social media ecosystem comprises of Facebook, Twitter, and other such channels. How your website is faring in these channels depends on how many likes, fans, followers, etc. it garners. This, in turn, is influenced by the quality of your content. So, if you believe your social media marketing techniques are up to the mark but still don’t see results, your content is probably lacking. When people share your content, it is a clear indication that you are doing something right because it is being accepted and promoted by them.
Step 7: Do a Competitor Analysis
Be alert as to what kinds of products and services your on-line competitors provide so that you can adjust your strategies and long term plans around that information. Although you should be more focused on your own business rather than your competitors’, it is always a good idea to be aware of what’s transpiring around you.
Step 8: Make Efforts to Reach Out
Just like you have to develop your relationships in the offline world, you have to do the same on the Internet. Making friends in your niche and being part of networks can increase the credibility of your website and this will result in better rankings and more traffic.
Blogs are also an integral part of any successful SEO campaign because they naturally attract links from external sites while also serving as a convenient place to link to your own product and service pages. This increases the probability of these pages showing up in the search results. You also get to build a loyal audience of visitors with whom you can interact, which positively influences both sales as well as consumer loyalty.
All through the above steps, remember that it is vital to set monthly targets and strive to meet them.
As you can see, a successful SEO campaign can be the key to unlocking the potential of your business and can provide a major impetus to your company’s growth. Digital Presence Solutions Pty Ltd offers all of the above services and more, guaranteeing to deliver a highly effective and powerful SEO campaign tailored to your business’ needs each and every time.
With so many SEO providers lurking in every nook and corner of the Internet – and the majority of them promising you the stars and the moon – you would think that you would be spoilt for choice, right? However, in reality, that’s not the case. Of all the SEO providers in the market, only a small percentage will actually be able to walk their talk and deliver on their promises. Understandably, it’s hard to separate the wheat from the chaff, often putting you on the fence regarding which provider to choose for your business. Doing your due diligence and adopting a cautious “SEO buyer beware” approach can undoubtedly save you both your time as well as your precious money when shopping around for an SEO provider. The following are some things to look out for so that you can make sure that the SEO provider you finally select is one that puts their money where their mouth is.
That’s why it has become increasingly important to manage your online reputation well. Maintaining your brand with a positive and active online presence can translate into increased brand awareness, good press, more fans and, consequently, increased sales.