Google Analytics 360 Brings Major Turning Point in the World of Online Marketing

Google Analytics is a free Web analytics tool that gives measurements related to your website activity and basic analyses that help with Search Engine Optimization (SEO). Google Analytics is accessible to anybody with a Google account. The recent release of Google Analytics 360, appears to offer new strategic benefits and tools that will help your business get noticed online.

Millions of companies are out there on the internet, and each strives to have a strong online presence. The majority of website owners rely on digital agencies to help them in achieving this goal. Digital agencies offer services that focus on enhancing the online presence of the companies they work with by implementing several tools, but the most useful of these is Google Analytics. The recent launch of the new Google Analytics suite seems to be a game-changer in online marketing.

What is Google Analytics 360?

To offer enterprises assistance in achieving a more customized, ‘client driven’ approach for promoting their websites, Google Analytics has launched the 360 Suite, “an array of synchronized information and advertising investigation items.” It aims to help you develop a presence that will really be valuable to potential clients. Setting aside any skepticism, anything that offers organizations some assistance in promoting client engagement and conversion, and that gives valuable data in targeting advertising effectively, is to be praised.

Features of the New Google Analytics

The newly launched tool has 6 fantastic features that are completely unique and very helpful, particularly for digital marketing companies and those implementing SEO strategies.

Google Analytics 360

The new form of GA Premium consists of the full set of tools discussed in this article and was developed in order to help professionals to get an extra competitive edge in their online marketing. Together, the tools in the new Google analytics 360 suite will help marketers to tailor their sites and their advertising based on customer behavior.

Google Audience Center 360

This is an information administration stage Data Management Platform (DMP) that offers advertisers assistance in understanding their potential clients. It also helps them discover more potential clients over channels, gadgets, and campaigns. It offers local coordination with Google and DoubleClick. In addition, it provides data from outside information suppliers, and that’s just the beginning. This is Google’s first ever DMP.

Google Optimize 360

A site testing and personalization item, where advertisers can direct potential clients to numerous variants of their site, allowing them to choose the format that works best for the majority of site visitors. So essentially, Google Optimize 360 is a presentation page A/B testing apparatus.

Google Data Studio 360

An information investigation and representation item that coordinates information over all suite items and other information sources. Use it to develop your own intuitive reports and dashboards that integrate data from a variety of sources.

Google Tag Manager 360

An improvement on Google’s previous tag administration tool, it offers a better way to accumulate site data, gather information and streamline work processes. It helps you to adapt your tags easily, checks if they are working, and helps you to integrate third party provider tags as well as your own, customized tags.

Google Attribution 360

 The new form of Adometry will offer promoters valuable assistance in evaluating their online marketing and advertising ventures and will help them to target their spending where it will be most effective.

This new tool will benefit digital agencies or companies striving to create a better online experience for their clients by bringing together data into a clearly actionable format that will guide enterprises in reaching their target audiences directly. It features bid management integration, Double click Campaign Management integration, and an offline conversion connector that will help to determine the offline (in-store) sales volume generated through a digital campaign.

Overall Benefits

Most important and useful of all, this new suite offers a less demanding, more productive approach to utilize information to succeed. It all stacks up to lower set-up costs, less time authenticating information from a variety of different reports and sources, and a significantly less demanding approach to producing and profiting from information.

Content Marketing Strategies Boost Your SEO Ranking

Google has made it necessary, especially in the last 12 months to promote websites higher on their search engine results that are compliant with their on page SEO. What this means is that your website has to be spick and span in terms of everything Google has every wanted if it is going to rank. One of these factors determining your position on Google is your content marketing.

This article will explain the benefits of content marketing and how you need to start incorporating this into your SEO strategy if you expect to see some kind of ranking improvement.

contentmarketingFirstly, you need to put a blog on your website. Most sites will have these but ask yourself when was the last time you published a blog. If the answer is more than a month ago, then you need to start writing content about your business, any industry news and any bits of information that are relevant to your business sector. This has to be done regularly and I want to stress a really important point here; it must be unique content. Google and it’s algorithm loves to publish new content that is considered valuable. If you meet this criteria then your blog posts will be published. In turn, you will start to dominate your niche through this type of marketing. Believe me it works.

You also need to take a long hard look at your website and go through each and every page to make sure that they are not too thin on content. Each page must be over say 500 words in order to satisfy the Panda algorithmic update. If you can see that your web pages are too thin then you need to quickly beef then up with copy. This is also a ranking factor and something that Google takes very seriously. There is no way to hide or get around this as you are dealing with an abstract algorithm that is programed for one thing and one thing only; to detect well versed copy.

Another great content marketing tip is to have a look at your social media and how you publish content in this area. Social media is now considered a serious ranking signal to Google, so make sure you are actively publishing content and promoting your business on these digital marketing platforms.

If you have never done this type of thing before and you are probably shaking your head wondering how on earth are you going to start this. Well, it’s simple. You just need to get along and start writing. If you feel you do not have time or inclination to do this, then I really suggest and urge you ( if SEO and your Google rankings are important to you), to get in touch with us here at Digital Presence Solutions. We can not only help with your natural SEO ranking, but  we can also do all of your content marketing.

Posted in SEO

Does your Packaging Design Need Some TLC?

Have you got a great product but it’s simple not selling? Who actually designed your packaging and when was the last time you updated it? Do you find that people simply over look your product on the market shelf and go directly to your competitors product?

If this sounds familiar and you find you self thinking that these scenarios sound very familiar, then it’s time that you got a professional packaging design Sydney agency to take a look at your current packaging, see why it’s not selling and make the necessary design amends to make it pop off the shelf.

packagingdesignI know it’s a cliche but in today’s competitive retail space where the consumer simply has too many products to choose from and far too many places to buy them from ( and i am thinking the internet here, where anyone can do their research and shop through the millions of eCommerce websites), you product will have no chance whats so ever of selling if the packaging design is not literally screaming at the consumer: ‘ look at me, pick me up and buy me’. I know this is in it’s crude form but how often do you walk down the aisle of a super market and whilst looking for a product, you grab the first one you see that is the boldest, loudest and the brightest.

Those products with plain, bland packaging are really going to have a tough time standing out. I might point out here that it doesn’t have to be the supermarket shelf. It can be a small business start up with a great idea and a super product and they are hitting the market through either ebay, amazon or their own website. If this is the case then the packaging design must also have that ‘eye popping’ effect on people. Simply put , it must cut through all the clutter and online noise if it is going to sell.

There is really no point going to market with sub standard design and the problem many businesses face is that they tend to outsource their design to a cheap ( perhaps even an overseas) design company that has little pack or FMCG design experience and the end result is a shocking, shambles of horrific design. They choose these agencies purely based on price with no regards for the consequences or how this design will engage with the consumer. Essentially, cheap packaging design equates to poor sales.

So if you have a product and you feel that it’s not selling as well as it should be, please get in touch with the team of experts packaging designers at Hopping Mad Designs. It really doesn’t matter what niche you are in (pharmaceutical, food, clothing, cars, sports, make up, beauty, children’s clothing, toys…basically anything) HMD can produce the kind of designs that are going to make you product literally leap out off the shelf smack bang into the consumers eye.