Marketing involves continuous development of campaign materials about the services and products being offered. However identifying the best SEO provider is important to dive the traffic of your website effectively. Search engine optimization enhances that ranking of your website by the top search engines such as the Google, Bing and Yahoo. When your business website gains high ranking in these platforms, it gets exposed to multitude of the internet users across the world. This directs many web visitors into your site hence great sales as they get to know what you have to offer. Here are the marketing skills necessary to find best SEO provider.

Technology know how

Technological skills are essential in finding the best SEO provider. Tech savvy makes it possible for one to effectively launch promotional campaigns through various platforms such as the social media like through the Facebook, Twitter or email marketing. These campaigns should be done in different formats that make the information accessible to target customers. In addition, appropriate keywords should be used in the marketing texts to allow ranking by the search engines.  These marketing strategies require individual to have technological skills essential in operating the current software that helps in research for keywords that are likely to provide high ranking among others.

In addition, SEO professionals’ with deep understanding of software algorithm allows them cope with the dynamic nature of search engines by crafting strategies that would respond to the current algorithms.

Creative skills

Creativity skills are essential in marketing by SEO provider. These are skills that make the marketing campaigns of the brands of products and service unique hence standing out in the saturated market with similar brands. Remember that the aim of marketing is to make your brands known globally. This is made possible by preparing the campaigns in varying formats. A creative SEO provider prepared unique videos and audio files as well as text format of the same using the specific keywords. This makes the information about the brands accessible to a multitude of internet users regardless of individual differences while enhancing the SEO of the website.

Great interpersonal skills

Interpersonal skills are essential in every marketing field. This is the ability to communicate the intended message effectively to the target audience. In order to find the best SEO provider it is important to check on their interpersonal skills. The way the SEO provider communicates the information about the brands being traded in your business determines whether it will attract customers or not. Interpersonal skills help the marketer to woo web visitors convincing them that they need to order for your products and services. Interpersonal skills that the SEO provider need to have for effective marketing include the proper tone used in both audio and text marketing files, ability to communicate at the level that the target audience can understand and use of convincing language that gives people a reason to visit your business.

Market research skills

Marketing research skills helps one in keeping track with the current trends in the market. Online market is dynamic with trends changing swiftly hence market research should be carried out constantly. This helps in coming up with strategic marketing campaign plans. In order to find best SEO provider, you need to pick on the one with marketing research skills.

So, make sure to find the above skills before choosing SEO professional. It is your business; choose only the best SEO Company who can deliver exceptional results!

If you are an Australian business that is looking for an SEO company, one of the first things you absolutely must do is determine what type of SEO services they offer. Not just whether or not they have a package plan or a customized plan for your business (tip: custom plans are always better than “on size fits all” plans), you have to find out if they use techniques considered white hat, black hat, or grey hat.

What exactly are hats in SEO?

The vast majority of searches happen on Google. That is probably how you landed on this page today—with a simple Google search. Because Google has such a large market share in terms of finding information through a search engine, when most SEO services say they are optimizing for search engines, what they really mean is that they are optimizing your website to rank in Google. What you have to know, though, is that Google sets a wide number of rules and policies that affect how websites are allowed to rank.

That’s where the hats come in. Hats are simply a way to categorize search engine optimization providers based on how closely (or loosely, if at all) an SEO company follows the rules and policies laid down by Google. Here is a bit more information regarding each hat and why the team at DPS is able to provide quality SEO in Sydney by sticking to a very specific “hat”.

White Hat SEO

Remember the rules we mentioned earlier? White hat search engine marketers follow those exactly. There is no deviation from those rules at all so it is for all intents and purposes the “purest” form of search engine optimization. By never deviating from the rules, there is zero chance that a site can ever be penalized.

For that reason, if you are looking for SEO in Sydney, you should always choose a white hat SEO company. Not because there is a moral obligation to not break the rules of Google but because there is no risk of a penalty ever happening.

The reason that is so important is because in terms of SEO Sydney businesses want to stay on top of the search engines for as long as possible. Your company is not looking for a few quick sales; you need to remain as high as possible in the search engines for as long as possible without having to worry about Google updates such as Penguin, Panda, or Hummingbird.

Grey Hat

SEO services that use grey hat techniques try to skate around the rules. They do not necessarily break the rules on purpose, but they are not afraid to bend the rules if they believe that they can get away with it. The reason they do this is because sometimes grey hat techniques can cause sites to rank faster and never be caught by Google.

The problem is that there is a very real chance that an SEO company using grey hat techniques will be caught. If you are looking for SEO in Sydney it is very important that you avoid these type of businesses because it is you who will suffer the consequences in the end. If you hire an SEO company, you are going to pay them a monthly fee to have you rank. You may rank high fairly quickly, but after a few months you may be given a penalty and knocked down a few places.

If the company that is running the SEO campaign is eventually caught breaking a rule instead of bending one (something that is very common with grey hat SEO in Sydney) the results could be absolutely devastating, but they will largely affect you, the business owner, more than the SEO company themselves.

Are you willing to risk your entire company’s online presence just to have someone attempt to bend the rules so you might rank faster? Probably not.

Black Hat SEO

Completely opposite of white hat SEO sits black hat. If grey hat SEO in Sydney was about bending the rules slightly to try and fool the search engines, black hat is about breaking the rules entirely and simply throwing them out the window.

Google is not perfect with their algorithm (though they are constantly improving it) and there are exploits and loopholes that are sometimes found that can make manipulating the search engine a lot easier.

In the past one of the most popular black hat techniques was to send thousands of backlinks pointing toward a single domain with automated software. While it might result in a quick jump in traffic from SEO, Sydney business owners need to realize that the reward is never as high as the risk.

When a website gets caught using black hat SEO techniques, it is often penalized so heavily that it can never recover or it is simply removed from the search engines all together.

The most important thing to remember, though, is that black hat marketers are almost always caught which means eventually you could have your site completely de-indexed from Google, effectively resulting in a ban. The question that businesses in Sydney have to ask is simple: would you trust your company to someone who breaks the rules of Google on purpose?

Conclusion

Ultimately, in terms of long term value and return on investment, it is always better to go with a White hat marketing company such as Digital Presence Solutions. The reason is simple: black hat marketers are always going to be caught which means you put your business at risk. Grey hat marketers may not be caught, but there is a much greater chance that they do.

White hat strategies, on the other hand, are designed to ensure long term growth and sustainable results. If you are looking for SEO, Sydney companies should consider working with Digital PS. We only operate with white hat SEO to ensure that your business is never put at risk. For SEO in Sydney that you know you can count on, visit our site today and get in contact with us.

The importance of achieving high ranks in search engines is more important than ever before. When it comes to Search Engine Optimization (SEO), though, many of the steps that are taken are actually specifically made for Google. While there are other popular search engines like Bing and Yahoo, in Australia, 87% of all searches are done via Google. In terms of SEO Sydney businesses simply have to make sure their sites are able to rank in Google search results.
Because Google is so popular in the country, every single change that Google makes to modify how their search works can have a huge impact on how users find your website online and over the past few years, Google is making more changes to regulate search than ever before. Some of the ways the company does this include:

Policy Changes

Policy changes can have an impact on SEO in Sydney, but they have a huge impact on how Google displays information overall, even including paid search like AdWords. For example, just a few months ago Google made a policy change that restricted the promotion of alcoholic beverages to a policy that restricted the promotion of alcoholic beverages and drinks that resemble an alcoholic beverage.

That simple policy change had a huge impact on search and, if you were promoting in this market, you would quickly find that your ads may not run and your search traffic essentially gone. The same can happen for SEO as well. Policy changes regarding the type of content that displays in Google can mean that practically overnight your content can be completely indexed if it does not meet the policy requirements of Google. With almost 9 out of 10 searches happening on Google, this can be devastating.

Algorithm Updates

It is not just policy changes that can have a massive impact on your search results. To decide where your site ranks every time a search takes place, it is calculated by advanced programs known as the Google search algorithm. This algorithm contains over 200 search “signals”, also known as search factors” that are assigned a certain weight and used to calculate your ranking. Some of these include the number of backlinks pointing to your site, how fast your site loads, and the quality of your content. Others include social signals (how many shares or likes a page may have), and meta tags.

The ultimate goal for Google is to provide answers to the questions and queries people make on their search engine. To give the best results possible, Google is constantly updating their algorithm. This may include adding new search signals, eliminating the importance of other search signals, or changing the importance of a particular search factor.

For example, just a few years ago one of the main search factors was the number of backlinks that a site had pointing to it. It did not matter what type of backlink it was, as long as a website had a lot of backlinks, Google’s search engine assumed it must be a popular site. As a result, though, enterprising marketers tried to rely on this loophole by spamming thousands (or millions) of backlinks to their website to manipulate the rankings. In response, Google changed the algorithm and sites with spammy backlinks were instantly sent down in the rankings.

What That Means For You

In terms of search, Google almost has a monopoly and the way they regulate search is something that you simply must comply with. If you do not pay attention to these results, the implications can be huge, and negative. So what exactly does Google’s regulation of search mean for you as a business? Everything.

Google is the leader in search which means paid campaigns, organic SEO, and anything else related to search is done through their search engine. Their policy updates can result in your sites being de-indexed, dropping in rankings, or even being disallowed from paid search campaigns.

In essence, the regulations that Google imposes on search have a direct impact on your business. By not paying attention to the way Google makes changes to their search policies and algorithms, you run the risk of:

• Losing rankings in organic search.
• Having your website removed from Google search results entirely (de-indexed).
• Less traffic generated through SEO.
• And much more…

What You Should Do About It

Google dominates the search market to the point that considering not worrying about Google would effectively cripple any of your marketing campaigns. Because Google has such a strong foothold in search, understanding policy changes, staying on top of algorithm updates, and being proactive is crucial.

At Digital Presence Solutions, that is exactly what we do. If you wait until your search traffic volume plummets to start fixing the problem, it could be too late to ever fully recover. That is why we not only comply with any current Google standards, all of the SEO work we do focus on providing the best user experience possible—something that Google will always greatly reward—without focusing on loopholes or fads that could be patched in the future.

Our proactive approach to search is what allows us to not only achieve higher ranks for our clients, but keep them there as well and that is why when it comes to SEO, Sydney business owners choose us for long-lasting results. By constantly keeping track of upcoming policy changes and potential algorithm changes in addition to creating safe, white hat campaigns that deliver quality, engaging content for your users we are able to stay ahead of any potential policy changes and avoid the negatives associated with updates such as “Panda”, “Penguin”, or “Hummingbird”. If you need SEO in Sydney, get in touch with us today.