When it comes to digital marketing, a lot of business owners are put off by the fact that it typically does not start showing results instantly. You have to spend money and do a lot of waiting while you slowly climb in the ranks with search engine optimization and you need to build your social media profiles from nothing.
This wait can be a major factor that holds a lot of business owners, product creators, and service providers from taking advantage of online marketing. Fortunately there are other ways to get in front of your target market extremely quickly. Here are a few benefits that you will experience with AdWords campaign management from a Google AdWords certified manager.
Get Instant Results
One of the most appealing aspects of AdWords is that as soon as you start your campaign you start receiving new traffic, generating new leads, and even begin making new sales. While SEO is extremely important, it takes time; AdWords instantly places you at the top of search engines as soon as you start your campaign.
Easily Measure ROI
A Google AdWords certified campaign manager will always be able to calculate ROI and maximize your investment as the campaign continues. Instead of targeting keywords that are not generating sales or leads, your AdWords campaign management provider will be able to streamline your keywords so you are only paying for search terms that get you results.
Complete Budget Control
A very important aspect of Google AdWords is that you control exactly how much you want to spend on a campaign. Whether you have $5, $50, or $5,000 to spend per day, AdWords lets you control everything. That means no hidden costs to you at the end of the month.
Low Cost Of Entry
Unlike a print ad, for example, where you have to spend hundreds of dollars and run your ad for a set length of time, you can get started with Google AdWords and test keywords for just a few dollars. As a small business owner you may not have tens of thousands of dollars to start your AdWords campaigns and that is fine. A Google AdWords certified campaign manager can work with you on small budgets to get you started and easily increase your ad spend as your business grows.
Additional Benefits
Instantly appearing at the top of search results has a lot of obvious advantages: you generate a lot of traffic to your website and this traffic can convert into leads, sales, and ultimately more revenue for your business. There are other advantages to using AdWords that most people do not realize.
As a small business owner, you will appear in the same areas that larger, corporate companies may also appear. That adds a level of perceived authority and value to your business. You also increase brand awareness just by simply appearing in the search engine results pages – it helps get your name out there. With AdWords you only pay when someone actually clicks on your website.
Using Professional AdWords Campaign Management Is Important
While AdWords is an extremely effective platform for increasing traffic to your website, it is also complicated. A Google AdWords certified manager knows every aspect of the AdWords platform, from choosing correct keywords and analyzing real-time result data to ROI tracking and performance streamlining. Ultimately this means you are able to target the right keywords for your audience without wasting time and money on the ones that will not perform well.
If you are ready to instantly begin generating traffic to your website, get in touch with Digital Presence Solutions today. We are Google AdWords certified and know exactly what it takes to create the most effective, results-oriented AdWords campaigns possible for your business.