Managing your AdWords campaigns on the go just got a lot easier. Earlier this month Google launched its AdWords App for Android with the iOS version coming out later on. Google has stated that this app is meant as a companion to the desktop version, and it is quite apparent. The app has a great deal of usefulness for small and medium sized businesses, but will probably leave some of the bigger businesses wanting a bit more.
The application features are mainly basic, but definitely useful, especially for smaller business owners who are constantly on the go. The dashboard of the new app shows you impressions, clicks, click-through rates, cost, conversion and a few other features. Users can also change their setting to view basic metrics by ad group, day and the device being used to generate the stats. This is great in and of itself, but you are not able to view advanced metrics and there is no impression share available on the app. It does, however, allow you to update and adjust your existing bids and budget as well as view campaign suggestions that may be sent to you via the Google AdWords Team. This particular feature can be turned on or off according to your preference. Another insightful and helpful feature is the 24/7 support. Google has made it possible to contact a Google expert directly via your tablet or smartphone.
The AdWords App also allows the user to pause and enable campaigns according to metrics data so that the user can take full advantage of the information they receive. This allows you to manage time sensitive promotions or put a campaign on hold that is not faring very well on a particular day. As a companion to the desktop version it does very well for all the basic needs of a business. But there are a few downfalls, for example you cannot create new ads or edit existing ones on the app. This could have an impact on smaller and start-up companies that still do most of their business on the go while they build their customer base. Another drawback is that some of the actions shown on the app are not necessarily actionable, and there is no keyword search to help pull up specific data that may be needed quickly, on the spot or in a meeting. All that being said the pros and cons are as follows:
Pros
- Basic and useful account edits
- Quick access to campaign data
- 24/7 expert support and access
- Quick and user friendly interface
Cons
- Difficult to manage MCC level
- No keyword search
- No access to billing information (needed t edit MDO)
- Cannot edit or create ads
Overall the app provides a great way to keep on top of your existing campaigns on the fly. It does meet Google’s description of being a partner to the desktop version of AdWords, so their goal was met. It is a wonderful start and future updates and changes to the app will be looked forward to. If you are looking for Adwords Management services, we can help. Please contact us now